Project Info

ClientMagipik Studio

Year2026

RoleConcept & Design Director

CategoryBranding

Overview: Gauchet Asian Art Vietnam is a contemporary art space dedicated to preserving and presenting Asian art through a refined, international perspective. The brand identity aims to position Gauchet as a cultural institution where tradition, craftsmanship, and modern curatorial thinking meet.

Concept & Direction: The visual direction draws inspiration from European museum archives, Asian art heritage, and the quiet beauty of aged materials. Rather than following short-lived trends, the identity focuses on longevity, restraint, and intellectual elegance.

Logo System: The logo is built on a refined typographic foundation, emphasizing balance, proportion, and clarity. It is designed to perform consistently across multiple scales and materials, from signage to premium print applications.

Applications: The identity system is applied across business cards, brand signage, printed materials, and exhibition-related assets. Material choices and finishing techniques such as embossing and hot foil are used to elevate the tactile experience.

Outcome: The final identity positions Gauchet Asian Art Vietnam as a refined, trustworthy, and culturally grounded art institution with an international outlook.